Three Numbers That Tell You Everything About Business Health
Tired of drowning in endless reports? Learn how three key business metrics—cash position, pipeline velocity, and team capacity—can give you a complete snapshot of your company’s financial health in minutes. This blog explains how to use these metrics to improve cash flow, forecast growth, and make confident business decisions. Discover how a Fractional CFO helps you build systems that track the right numbers and turn data into action.
The KPI Trap: How to turn numbers into action
Many business owners track KPIs but still feel stuck when it comes to improving profitability and cash flow. In this blog, learn how to connect your Key Performance Indicators (KPIs) to Key Result Areas (KRAs) so your metrics actually drive results. Discover how a Fractional CFO uses financial analysis, forecasting, and performance systems to turn your business data into actionable strategies that boost profit and cash flow.
Expert Workshop: From Data to Decisions—The KPIs That Actually Matter
Many business owners track dozens of business metrics but struggle to identify the KPIs that support profitability, cash flow management, and strategic decisions. This blog explains how to focus on financial KPIs that reveal operational efficiency, profit health, customer acquisition cost, and long-term stability. Learn how to connect your Key Performance Indicators to results that move your business forward and help you make confident decisions.
Stop Measuring Everything and Start Managing What Matters
Many business owners track dozens of metrics but still feel unclear about performance. In this blog, discover how to simplify your financial management by focusing on 5 core business drivers—cash flow, profitability, client retention, operational efficiency, and revenue health. Learn how a Fractional CFO helps you stop drowning in spreadsheets and start making smarter, data-driven decisions for sustainable business growth.
Scaling Your CFO Practice Without Losing Your Mind
Scaling a fractional CFO practice doesn’t have to mean burnout. By focusing on your ideal client size, creating tiered pricing, and building systems with the right team, you can grow profitably and sustainably. Learn how to overcome the “Michelle Gap,” delegate effectively, and position your CFO services for long-term success.
How Focusing on Average Deal Size Transforms Sales Growth
Average Deal Size (ADS) is the hidden driver of sales growth. By shifting focus from chasing volume to increasing deal value, businesses can boost revenue, improve client relationships, and create sustainable profitability. Learn how to calculate ADS, why it matters, and practical steps to raise it.
Every P&L Tells a Story About the Business Owner's Behavior. Here's How to Read It.
Every Profit and Loss statement tells a story about the business owner’s behavior. From impulsive spending to gut-driven decisions, your P&L highlights financial patterns that shape your company’s growth. Learn how a Fractional CFO can turn these insights into smarter strategies and sustainable profits.
Expert Workshop: Decoding Your Profit Margins for Smarter Business Decisions
Most business owners calculate profit margins incorrectly, leading to poor financial decisions and missed growth opportunities. In this blog, Michelle Scribner breaks down how to calculate gross margin, overhead expense margin, operating margin, and net expense margin the right way. Learn how Profit First cash management and Fractional CFO services from Sum of All Numbers help you improve profit, strengthen cash flow, and make smarter business decisions.
From Numbers to Business Therapist: The Real CFO Role
A Fractional CFO is more than a number-cruncher. They provide financial strategy, accountability, and personal support that helps entrepreneurs overcome challenges, build trust, and focus on long-term business growth.
Why Customer Lifetime Value Is the Hidden Key to Business Growth
Discover how improving Customer Lifetime Value (CLV) can drive sustainable growth, boost revenue without more marketing spend, and help you build a stronger business model.
The 4X Price Increase That Changed Everything
Learn how raising prices by 4X improved client relationships, elevated services from bookkeeping to strategic financial guidance, and helped build a stronger, more profitable business.
Expert Workshop: Is Your Business Built to Sell Or Just Built Around You?
Learn why profitability isn’t enough to make your business sellable. This workshop replay with Michelle Scribner reveals the key drivers of business value, the risks that reduce valuation, and how to build a company that thrives without you.
Are You Ready to Hire? Start with This Overlooked Metric
Discover why customer lifetime value (CLV) matters when deciding to hire, how to calculate it, and ways to increase it for long-term business growth and stability.
Are Your Employees’ Hours Profitable?
For service-based businesses, labor is often your biggest cost and your biggest opportunity. Tracking your Employee Capacity Rate shows how much of your team’s time is billable and tied directly to revenue. Learn how to calculate it, why it matters, and how small changes can boost your profits without adding labor costs.
Breaking Free from the Bookkeeping Price Trap
Discover how to move beyond low-fee bookkeeping, reposition your services, and build a sustainable practice. Michelle Scribner shares how she broke free from the bookkeeping price trap and elevated her role to trusted advisor.
Expert Workshop: Am I Ready to Hire My Next Employee?
Hiring is one of the most important financial decisions a small business owner makes. In this workshop recap, we share how to know when you’re ready to hire, how much you can afford, the difference between employees and contractors, and the leadership essentials that make new hires successful for the long term.
How to Raise Your Prices Without Losing Loyal Clients
Discover how to raise your prices without losing loyal clients. This guide shares 3 proven strategies to communicate value, give notice, and update rates while keeping trust strong.
Getting naked with your numbers: A bookkeeper's truth about business fear and the habits that actually create financial clarity
In this honest conversation with Hugh Carnahan, Michelle Scribner shares the biggest reason business owners fear their numbers—and how that fear quietly erodes confidence, profit, and peace of mind. Learn the truth about the “one bucket” trap, why your Amazon bill matters more than you think, and how four simple bank accounts can change everything.
Expert Workshop: Are My Prices Right?
Pricing can feel like a guessing game—but it doesn’t have to be. In our June workshop, Michelle Scribner walked through a 3-part framework for pricing smarter: strategic alignment, buyer psychology, and cost-based sustainability. Learn how to charge what you're worth—without overthinking it.
Why You Should Be Tracking Employee Retention Rate
Discover why tracking your employee retention rate matters, how to calculate it, and how this metric can help you cut costs, improve efficiency, and hire with confidence.

