The 4X Price Increase That Changed Everything

What if raising your prices by 4X could improve client relationships? That’s what Michelle Scribner shared with Mike Michalowicz in a recent webinar. She went from charging $300 a month to $1,200, transforming her business overnight.

Why raise prices so boldly?

At $300, the work was unsustainable. Clients saw bookkeeping as a low-value task and treated it like a commodity. Michelle realized she wasn’t just providing bookkeeping; she was offering premium accounting services and strategic financial guidance that could change a business's future.

To make that leap, she had to rethink everything. The jump to $1,200 wasn’t just about pricing. It required delivering better service, positioning as a trusted advisor, and focusing on outcomes that mattered to clients.

The timing advantage

The change happened in 2020, as COVID created massive uncertainty. Business owners were scared and scrambling for stability. Many realized they couldn’t afford to operate in the dark financially. Michelle leaned into value-based pricing by showing clients how strategic insights could help them navigate the crisis.

Better clients, better results

The surprising part? Raising prices didn’t scare away clients. It filtered out those not ready to take their business seriously. Those who stayed, or joined at the new price, had skin in the game.

Higher pricing created accountability. Clients showed up, took advice, and made changes because they valued the partnership. Michelle no longer chased clients to take action; they came ready to listen and grow.

The lesson

Sometimes the scariest move, like raising your fees 4X, unlocks your best work and attracts your best clients. For Michelle, it shifted her business from “just bookkeeping” to offering premium financial strategy with real impact.

Explore the next step

Want to know if this kind of support could help your business? Download our free guide: Is a Fractional CFO Right for Your Business?

To hear Michelle and Mike unpack this story in full, watch the webinar replay here.