Scaling Your CFO Practice Without Losing Your Mind
Holly Clawson Holly Clawson

Scaling Your CFO Practice Without Losing Your Mind

Scaling a fractional CFO practice doesn’t have to mean burnout. By focusing on your ideal client size, creating tiered pricing, and building systems with the right team, you can grow profitably and sustainably. Learn how to overcome the “Michelle Gap,” delegate effectively, and position your CFO services for long-term success.

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How Focusing on Average Deal Size Transforms Sales Growth
Holly Clawson Holly Clawson

How Focusing on Average Deal Size Transforms Sales Growth

Average Deal Size (ADS) is the hidden driver of sales growth. By shifting focus from chasing volume to increasing deal value, businesses can boost revenue, improve client relationships, and create sustainable profitability. Learn how to calculate ADS, why it matters, and practical steps to raise it.

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Expert Workshop: Decoding Your Profit Margins for Smarter Business Decisions (Copy)
Holly Clawson Holly Clawson

Expert Workshop: Decoding Your Profit Margins for Smarter Business Decisions (Copy)

Most business owners calculate profit margins incorrectly, leading to poor financial decisions and missed growth opportunities. In this blog, Michelle Scribner breaks down how to calculate gross margin, overhead expense margin, operating margin, and net expense margin the right way. Learn how Profit First cash management and Fractional CFO services from Sum of All Numbers help you improve profit, strengthen cash flow, and make smarter business decisions.

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From Numbers to Business Therapist: The Real CFO Role
Holly Clawson Holly Clawson

From Numbers to Business Therapist: The Real CFO Role

A Fractional CFO is more than a number-cruncher. They provide financial strategy, accountability, and personal support that helps entrepreneurs overcome challenges, build trust, and focus on long-term business growth.

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Are Your Employees’ Hours Profitable?
Holly Clawson Holly Clawson

Are Your Employees’ Hours Profitable?

For service-based businesses, labor is often your biggest cost and your biggest opportunity. Tracking your Employee Capacity Rate shows how much of your team’s time is billable and tied directly to revenue. Learn how to calculate it, why it matters, and how small changes can boost your profits without adding labor costs.

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Breaking Free from the Bookkeeping Price Trap
Holly Clawson Holly Clawson

Breaking Free from the Bookkeeping Price Trap

Discover how to move beyond low-fee bookkeeping, reposition your services, and build a sustainable practice. Michelle Scribner shares how she broke free from the bookkeeping price trap and elevated her role to trusted advisor.

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Expert Workshop: Am I Ready to Hire My Next Employee?
Holly Clawson Holly Clawson

Expert Workshop: Am I Ready to Hire My Next Employee?

Hiring is one of the most important financial decisions a small business owner makes. In this workshop recap, we share how to know when you’re ready to hire, how much you can afford, the difference between employees and contractors, and the leadership essentials that make new hires successful for the long term.

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Getting naked with your numbers: A bookkeeper's truth about business fear and the habits that actually create financial clarity
Eowyn Levene Eowyn Levene

Getting naked with your numbers: A bookkeeper's truth about business fear and the habits that actually create financial clarity

In this honest conversation with Hugh Carnahan, Michelle Scribner shares the biggest reason business owners fear their numbers—and how that fear quietly erodes confidence, profit, and peace of mind. Learn the truth about the “one bucket” trap, why your Amazon bill matters more than you think, and how four simple bank accounts can change everything.

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Expert Workshop: Are My Prices Right?
Eowyn Levene Eowyn Levene

Expert Workshop: Are My Prices Right?

Pricing can feel like a guessing game—but it doesn’t have to be. In our June workshop, Michelle Scribner walked through a 3-part framework for pricing smarter: strategic alignment, buyer psychology, and cost-based sustainability. Learn how to charge what you're worth—without overthinking it.

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