CASE STUDY
How Muze Marketing Transformed Their Business with Strategic Bookkeeping & Fractional CFO Support
From Financial Chaos to Crystal Clear Profits
The Challenge: Drowning in Numbers, Starving for Clarity
Stephanie Hanussak was running Muze Marketing like most busy entrepreneurs – by the seat of her pants.
Her books were a mess. Financial trends were invisible. And every business decision felt like a shot in the dark
Sound familiar?
Despite her marketing expertise helping other businesses grow, Stephanie couldn't make sense of her own numbers. She was working harder but wasn't sure if she was working smarter. Cash flow stress kept her up at night, and she knew something had to change.
The breaking point: Stephanie realized she needed professional guidance to turn her financial confusion into strategic clarity.
The Solution: Profit First + Strategic Partnership
When Stephanie discovered the Profit First methodology, she knew she'd found her answer – but she needed the right team to implement it.
After contacting three different firms, Sum of All Numbers stood out immediately:
Lightning-fast response time
Genuine connection during the first call
Clear expertise in both bookkeeping AND strategic guidance
Phase 1: Foundation Building
- Transitioned cash management to Profit First system
- Took over complete bookkeeping operations
- Freed Stephanie to focus on what she does best
Phase 2: Strategic Optimization
Through regular strategy calls, we helped Stephanie:
- Identify excessive overhead draining profits
- Pinpoint weak sales areas limiting growth
- Adjust pricing and services for maximum profitability
Our approach was simple but comprehensive:
Within months of partnering with Sum of All Numbers, Muze Marketing achieved remarkable transformation:
The Results: Numbers That Actually Matter
60% INCREASE IN INCOME
39% REDUCTION IN EXPENSES
1853% INCREASE IN NET OPERATING INCOME
But here's what really matters – Stephanie finally had the financial peace of mind every business owner deserves.
In Her Own Words
"Partnering with Sum of All Numbers has been a game-changer for me. Not only have we increased our net operating income but also significantly reduced our overhead expenses. It transformed not just my financials, but the overall health of my business - just by looking at things with the help of the team at Sum of All Numbers.
Having clear, accurate books and a smart strategy has allowed us to focus on our work without the constant worry about cash flow and expenses. I've never felt more confident in our numbers, and it's given me the peace of mind to truly relax and trust the process. This partnership has been invaluable."
— Stephanie Hanussak, Owner, Muze Marketing
