How to Break Out of a Revenue Plateau with One Simple Metric
Is your business growing—but your revenue isn’t?
You’re adding clients, expanding your team, and increasing output. But the numbers aren’t moving the way you expect. When your revenue stalls, it puts pressure on everything: cash flow, team morale, and your ability to scale.
This kind of growth stall is common. And there’s a simple way to get clear on what’s happening and how to fix it: track your Revenue Growth Rate (RGR).
A quick story
SummitGear is an outdoor equipment company with a solid reputation. Their team was growing, but their revenue had flattened out. Month after month, the numbers were steady, but not improving.
Their CEO, Alex, started paying attention to Revenue Growth Rate after hearing about it during a webinar.
When Alex calculated RGR for the last few quarters, the number was clear: 1%.
That gave the team a place to focus.
They started tracking RGR every quarter and adjusting their actions based on what they saw:
Quarter 1: Still at 1%. They reviewed their product line and realized it wasn’t aligned with current customer needs.
Quarter 2: After launching a new backpack line, RGR increased to 5%.
Quarter 3: A new customer rewards program helped push it to 8%.
Quarter 4: Partnering with outdoor influencers brought in new buyers and pushed growth to 15%.
By tracking their Revenue Growth Rate, the team saw what was working and what wasn’t. Over time, they stabilized at a 12% growth rate because they were finally tracking the right metric.
Why Revenue Growth Rate matters
Revenue Growth Rate helps you:
See the real impact of your marketing, product, and customer retention efforts
Identify flat periods before they become major problems
Make better decisions based on what’s moving the needle
When you watch this number consistently, you make it easier to correct course and stay on track toward real, sustainable growth.
How to calculate your Revenue Growth Rate
Choose your timeframe: month, quarter, or year
Find your revenue at the start and end of the period
Use this formula:
((Revenue at End of Period – Revenue at Start of Period) / Revenue at Start of Period) × 100
Examples:
From $2 million to $2.5 million:
((2.5M – 2M) / 2M) × 100 = 25%
From $500,000 to $600,000:
((600,000 – 500,000) / 500,000) × 100 = 20%
Even a 5% increase is a sign you’re moving in the right direction.
Ready to break the plateau?
Tracking Revenue Growth Rate gives you data to act on. If your revenue has stalled, this metric helps you understand why and where to focus next.
If you’re not seeing the growth you expect, we can help.
Schedule a call with our team and let’s solve this together.
