SUM OF ALL NUMBERS CASE STUDY
“Partnering with Sum of All Numbers has been a
game-changer for me.”
- Stephanie,
founder at Muze Marketing
Services Used
EXPERT BOOKKEEPING
FRACTIONAL CONTROLLER
FINANCIAL STRATEGY / CFO
Each month at Sum of All Numbers, our team of 27 professionals serves 160+ clients just like Muze Marketing with expert bookkeeping, high level reporting, financial review, business growth strategy, and fractional CFO services.
Project Overview
Muze Marketing partnered with Sum of All Numbers in 2021 to gain control over their finances and improve business decision-making.
Stephanie Hanussak, the agency’s owner, struggled to manage her books and make sense of the numbers. Without the time or expertise to handle finances herself, she needed professional guidance to understand trends and optimize her business operations.
Sum of All Numbers stepped in, setting up Profit First bookkeeping and holding strategic calls to analyze financial data. This allowed Muze Marketing to reduce overhead, adjust pricing, and align services for better profitability.
+60%
Increase in Income
-39%
Reduction in Expenses
+1853%
Net Operating Income
The Results
60% INCREASE IN INCOME
39% REDUCTION IN EXPENSES
1853% INCREASE IN NET OPERATING INCOME
How We Got There
The Profit First methodology was first introduced to Stephanie Hanussak, owner of Muze Marketing, by a business consultant she had hired for assistance. The book by Mike Michalowicz resonated with her, and she discovered a directory of Profit First Professionals available to handle her bookkeeping and Profit First strategy.
Stephanie contacted three different firms, but Sum of All Numbers stood out due to their responsiveness and the immediate connection she felt with their team during the initial call. From there, Sum of All Numbers guided her through a seamless process of transitioning her cash management system to the Profit First method, as well as take over her regular bookkeeping to free up her time.
After the setup was complete, we continued with regular strategy calls to analyze and optimize Muze Marketing's financial health. Through these discussions, key areas of work emerged:
Reduce Overhead
Identified where the business had excessive operational expenses and trimmed unnecessary costs.
Pinpoint Sales Gaps
Analyzed revenue streams to uncover where sales were underperforming or inconsistent.
Refine Pricing & Services
Adjusted pricing structure and service offerings to increase margins and better align value.
This hands-on guidance allowed Stephanie to make informed, strategic decisions that significantly improved Muze Marketing's financial performance.
What’s Possible
“Partnering with Sum of All Numbers has been a game-changer for me. Not only have we increased our net operating income but also significantly reduced our overhead expenses. It transformed not just my financials, but the overall health of my business — just by looking at things with the help of the team at Sum of All Numbers.
Having clear, accurate books and a smart strategy has allowed us to focus on our work without the constant worry about cash flow and expenses. I’ve never felt more confident in our numbers, and it’s given me the peace of mind to truly relax and trust the process. This partnership has been invaluable."
– Stephanie Hanussak, Owner, Muze Marketing