Fire these clients and offerings (so you can finally grow)

Focus on the work that moves your business forward

Why letting go is strategic

Removing low-performing clients or offerings frees your time, energy, and resources for the work that matters most. It’s not negative—it’s a growth strategy.

Use the Opportunity Finder

Before committing to a client or project, ask:

  • Is it aligned with our mission?

  • Does it serve top clients?

  • Does it strengthen AOI?

  • Is it scalable?

  • Will it generate profit?

Product/Service Assessment

Identify offerings in the bottom 20% of profitability or resource consumption. Plan a smooth transition to remove these without disrupting cash flow.

Clear the clutter

  • Evaluate clients and offerings with the Opportunity Finder

  • Create a stop-doing list for Q1

  • Draft a transition plan for bottom 20% clients and services

Focus on what drives growth

Prioritize focus over volume. Review the December “Weeds” blog for guidance on setting boundaries, or assess your profitability with the Business Financial Health

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Podcast Spotlight: Michelle Scribner on The Unforgiving Yourself Show

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Define Your Unique Offering: Stand Out or Get Lost in 2026